Terms of Service

The Service lets you capture vehicle listing information from inventory web pages you are authorized to use, edit that information into a draft listing, generate listing text with AI, publish listings to Facebook Marketplace through your own Facebook session, and manage the resulting leads in the AutoLens CRM.

AutoLens does not select the pages you capture from, does not verify the ownership of the content you capture, and is not a party to any sale you make. Every capture and every Marketplace post is initiated by you.

Some features act automatically under settings you control. For example, the AI Responder replies to buyers who text your dealership’s number, and an inventory feed you connect keeps your AutoLens inventory up to date. What those features send or publish is sent or published on your behalf, as if you had done it yourself.

You must be at least 18 years old and authorized to act for the dealership you register. You are responsible for the accuracy of your account information, for keeping credentials confidential, and for all activity under your account, including activity by users you invite. Tell us promptly at support@autolenstudios.com if you believe your account has been compromised.

“Customer Content” means everything you capture, upload, generate, edit, or publish through the Service: photographs, images, video, vehicle descriptions and other text, specifications, pricing, dealership branding, logos, and customer data.

You represent and warrant, on an ongoing basis, that you own or hold all rights, licences, consents, and permissions necessary to capture, reproduce, modify, transmit, and publish all Customer Content through the Service and onto Facebook Marketplace and any other destination you select. This representation covers, without limitation:

• Photographs. That you own the copyright in every photograph you publish, or hold a written licence permitting commercial republication of it. You acknowledge that under Canadian law a photographer commissioned on or after November 7, 2012 is the first owner of copyright in the photograph absent a written assignment, and that paying for photography does not by itself transfer copyright.
• Descriptions and listing text. That you own or are licensed to republish the descriptive text you publish, including text originally written by a website vendor, an inventory syndicator, a manufacturer, or another dealership.
• Website content generally. That the web pages you use the extension on are pages you own, operate, or have written permission from the rights holder to capture and republish from. Your website vendor, inventory provider, or marketplace platform may own or co-own the content on pages that display your inventory; their permission, where required, is yours to obtain.
• Trademarks. That you are permitted to use every trademark, brand name, and logo appearing in your Customer Content, including manufacturer marks and any third-party dealership branding.
• Personal information. That you have the legal basis required to process any personal information you put into the Service, and that you will honour consent, unsubscribe, and data-rights requests.

You grant AutoLens a non-exclusive, worldwide, royalty-free licence to host, store, process, transmit, and display Customer Content solely to operate and support the Service for you. We claim no ownership in your Customer Content.

You are solely responsible for determining whether you hold the rights described in this section. AutoLens does not and cannot verify them, does not review Customer Content for infringement before publication, and provides no legal clearance of any kind.

You will defend, indemnify, and hold harmless AutoLens LTD and its officers, directors, employees, contractors, and agents from and against any and all third-party claims, demands, suits, proceedings, regulatory actions, losses, liabilities, damages, fines, penalties, settlements, costs, and expenses (including reasonable legal fees) arising out of or relating to:

• any claim that Customer Content infringes or misappropriates a copyright, trademark, trade secret, moral right, right of publicity, or any other intellectual property or proprietary right of a third party;
• your capture of content from any website, including any claim that you breached that website’s terms of use, robots directives, or access restrictions;
• your breach of the representations and warranties in Section 3 or of the Acceptable Use Policy;
• any advertisement you publish through the Service, including claims of deceptive, misleading, or non-compliant advertising, pricing, or availability;
• your handling of personal information, including consent, unsubscribe, and privacy obligations under PIPEDA, Alberta PIPA, Quebec Law 25, CASL, the LGPD, or any comparable law; and
• your violation of any law or of the terms of any third-party platform.

We will notify you of any claim we seek indemnification for, allow you to control the defence with counsel reasonably acceptable to us, and cooperate at your expense. You may not settle a claim in a way that imposes any obligation or admission on AutoLens without our prior written consent.

Every listing published through the Service is your advertisement, not ours. It is published from your account, under your dealership’s name, with your contact details, offering your vehicle. AutoLens is a publishing tool; it is not the advertiser, the seller, or the merchant, and it makes no representation about any vehicle.

You are solely responsible for compliance with advertising law, including:

• All-in pricing. In Alberta, the Automotive Business Regulation requires an advertised vehicle price to be the total cost of the vehicle, including all fees, charges, accessories, optional equipment physically attached to the vehicle, transportation charges, and applicable taxes and administration fees (excluding only GST and financing costs). AMVIC has stated that this applies to online and social-media advertising and that a disclaimer does not exempt a business from it.
• Total price / drip pricing. Under the federal Competition Act, failing to display the total attainable price as the most prominent price is a deceptive marketing practice. If you advertise outside Canada, equivalent rules apply — including FTC scrutiny of dealer pricing in the United States.
• Listing accuracy. Prices, specifications, mileage, condition, and photographs must accurately describe the actual vehicle offered. Where a photograph is illustrative rather than a photograph of the specific vehicle, you must disclose that.
• Disclaimers do not travel. Pricing disclaimers, fee disclosures, and “photos for illustration only” notices displayed on a source web page are not captured and are not carried into a published listing. If a disclosure is required for your advertisement to be lawful, you must add it to the listing yourself before publishing.
• Prompt removal of sold vehicles. You must remove, or ask us to remove, any listing for a vehicle that is sold, otherwise unavailable, or no longer offered at the advertised price. Advertising an unavailable vehicle is a recognized deceptive practice and a common cause of marketplace account enforcement. Automated removal is not guaranteed and you may not rely on it.

The Service helps you publish to Facebook Marketplace using your own Facebook session. Meta is not our partner in this. Your use of Facebook, Facebook Marketplace, and any other Meta product is governed by Meta’s own Terms of Service, Commerce Policies, and Community Standards, which you accept directly with Meta and are responsible for reading and following.

You acknowledge and agree that:

• Meta’s terms restrict automated access to and collection of data from its products, and Meta may treat automated posting or data collection as a violation regardless of whether it is performed while signed in to an account.
• Meta may at any time and for any reason it chooses limit, suspend, restrict, or terminate your listings, your Marketplace access, your account, or your ability to sell — including for bulk or rapid posting, duplicate listings, listing content it considers infringing, or commercial activity on a consumer surface.
• Enforcement by Meta is entirely outside AutoLens’s control. We cannot prevent it, appeal it on your behalf, restore your access, or predict it. AutoLens is not liable for any loss arising from Meta’s enforcement, downtime, policy changes, or product changes, and such enforcement is not a defect in the Service or grounds for a refund.
• Features that depend on reading your own Facebook seller dashboard are best-effort only, depend on Facebook’s page structure, and may stop working without notice.

The same applies to every other third-party service the Service connects to, including Google, Microsoft, Twilio, Stripe, and any marketplace or messaging provider.

“Shopper Data” means personal information about your buyers and leads that you put into the Service or that reaches you through it: names, phone numbers, email addresses, messages, appointments, and notes.

• You are in control of Shopper Data. Your dealership decides why it is collected and how it is used. AutoLens processes it on your behalf, only to provide the Service to you and as you instruct through it. We do not sell Shopper Data or use it to market to your customers.
• Service providers and location. We use the service providers listed in Section 5 of our Privacy Policy, which also says where data is stored. Some of them store data outside Canada, including in the United States. We keep that list current.
• Safeguards and breaches. We protect Shopper Data with reasonable security safeguards. If a breach of security affects your Shopper Data, we will tell you without undue delay after we become aware of it.
• Access and deletion. You can export or erase an individual’s data from the dashboard, and we help you answer access and deletion requests. When your account closes, we delete Shopper Data after the grace period described in the Privacy Policy.
• Texts are sent in your name. Texts sent through the Service, including AI Responder replies, are messages from your dealership. You are responsible for having the consent the law requires, including under CASL. AutoLens gives you tools to record consent, honour opt-outs and respect quiet hours, but those tools do not make your messaging compliant on their own.
• AI can make mistakes. Review your AI Responder settings, and step in when a conversation needs a person. You can turn the AI off for any conversation or lead.

Your use of the Service is subject to the AutoLens Acceptable Use Policy, which is incorporated into these Terms by reference and forms part of them. The central rule is that you may only use the capture features on websites you own or have written permission to publish content from. Violation of the Acceptable Use Policy is a material breach of these Terms.

We respond to copyright complaints in accordance with the AutoLens Copyright & Takedown Policy, which is incorporated into these Terms by reference. We terminate the accounts of repeat infringers.

Paid plans are billed in advance through Stripe on the interval shown at checkout, and renew automatically until cancelled. Fees are exclusive of taxes unless stated. If you give a card to start a free trial, it is charged when the trial ends unless you cancel before then. You may cancel at any time through the billing portal; cancellation takes effect at the end of the current billing period. Except where required by law, fees already paid are non-refundable. We may change pricing on notice, effective at your next renewal.

Usage limits (including any daily posting cap) are part of the Service and exist in part to protect your own marketplace accounts. You may not circumvent them.

You may stop using the Service and close your account at any time. We may suspend or terminate your access, with or without notice depending on the circumstances, if you breach these Terms or the Acceptable Use Policy, if we receive credible notice that your Customer Content infringes third-party rights, if you are a repeat infringer, if required by law or by a third-party platform, or if your use creates risk or liability for AutoLens or other customers.

We may discontinue the Service or any part of it on reasonable notice. On termination, your right to use the Service ends immediately. You may export your data before termination; after a reasonable wind-down period we may delete it. Sections 3, 4, 5, 6, 7, 12, 13, and 14 survive termination.

The Service is provided “as is” and “as available.” To the maximum extent permitted by law, AutoLens disclaims all warranties, express, implied, statutory, or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranty arising from course of dealing or usage of trade.

Without limiting that: we do not warrant that the Service will be uninterrupted or error-free; that captured data will be complete or accurate; that AI-generated text will be accurate, compliant, or suitable for publication (you must review it before publishing); that any listing will be accepted, remain published, or perform; or that use of the Service will comply with the terms of any third-party website or platform.

Nothing in the Service and nothing on this website is legal advice. Compliance advice about advertising law, copyright, or privacy is your own to obtain from your own counsel.

To the maximum extent permitted by law, AutoLens will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost sales, lost goodwill, loss of data, business interruption, or the cost of substitute services, however caused and on any theory of liability, even if advised of the possibility.

To the maximum extent permitted by law, AutoLens’s total aggregate liability arising out of or relating to these Terms or the Service will not exceed the total fees you paid to AutoLens in the twelve months immediately preceding the event giving rise to the claim.

These limits do not apply to your indemnity obligations in Section 4, to your payment obligations, or to any liability that cannot be limited or excluded under applicable law. Some jurisdictions do not allow certain exclusions, in which case they apply to the fullest extent permitted.

These Terms and any dispute arising out of them or the Service are governed by the laws of the Province of Alberta and the federal laws of Canada applicable in it, without regard to conflict-of-laws rules. You and AutoLens submit to the exclusive jurisdiction of the courts located in Alberta, Canada, subject to any non-waivable right you have to bring a claim in your own jurisdiction as a consumer. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Entire agreement. These Terms, together with the Acceptable Use Policy, the Copyright & Takedown Policy, and the Privacy Policy, are the entire agreement between you and AutoLens about the Service.

Changes. We may update these Terms. When we make a material change we will update the effective date and version above, give notice in the app or by email, and ask you to accept the new version before you keep using the dashboard. If you do not accept it, you may stop using the Service and cancel.

Severability and waiver. If a provision is unenforceable, it is limited or severed to the minimum extent necessary and the rest stays in force. A failure to enforce a provision is not a waiver of it.

Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets.

Force majeure. Neither party is liable for a delay or failure caused by events beyond its reasonable control, including third-party platform outages and enforcement actions.

Questions about these Terms:

AutoLens LTD — Legal
Alberta, Canada
support@autolenstudios.com