Your vocabulary in every ad
Set your dealership type to powersports and descriptions talk about units and test rides. The AI Responder uses the same words when buyers text.
Powersports and marine dealers
Powersports dealer marketing software, built for units not just cars
AutoLens for powersports is AutoLens dealership software set up for powersports and marine dealers. It gets motorcycles, ATVs, side-by-sides, snowmobiles, boats and personal watercraft onto Facebook Marketplace without retyping them. It answers the buyer texts that come back with an SMS AI Responder.
It speaks your language, too: units instead of vehicles, test rides instead of test drives, and VIN, HIN or serial numbers as the identifier.
Unit types
The inventory a powersports store actually carries.
Each unit is filed under the matching Marketplace vehicle type, and the inventory filter only shows the types you stock.
- Motorcycles, from sport bikes to cruisers
- ATVs
- Side-by-sides (UTVs)
- Snowmobiles
- Boats and pontoons
- Personal watercraft, listed in Marketplace’s boat category
- RVs
Seasonality
List for the season your buyers are shopping in.
Powersports demand follows the weather. Boats, personal watercraft and street bikes draw attention as the snow melts, side-by-sides and ATVs carry through summer and hunting season, and snowmobile shoppers start looking in the fall, well before the first real snowfall.
That means the units you list on Marketplace should change through the year. With AutoLens the whole inventory is already captured, so shifting what’s listed is a matter of choosing units, not re-entering them. The readiness badge tells you which in-season units are missing photos or a price before they go up.
Why it fits
What powersports dealers get.
Descriptions for what the unit is for
The writer describes each unit from its own specs, so a touring bike and a sport bike don’t get the same paragraph. See AI vehicle descriptions.
Your inventory feed
Connect the inventory export your dealer management system or website provider already produces and it syncs every hour, so new units show up without anyone scanning them. Units in transit or on order come in held, not posted. See inventory feeds.
Photos at the size you shot them
The extension collects the largest version of each gallery photo your website serves, rather than the thumbnail.
Every text answered
On plans with the AI Responder, a buyer asking “is the sled still available?” gets an answer from your live inventory and an offer to come in for a look.
One inventory for the whole store
Sales staff share one inventory and each lists from their own Facebook account, with the Posted screen showing who listed what.
On Marketplace
How Marketplace shoppers look for powersports.
Marketplace shoppers usually start with a category and a distance, then scroll photos. A unit with a clear first photo, the right category, an honest price and the details a rider cares about (engine size, kilometres or hours, what’s included) is the one that gets a message.
AutoLens covers the parts you control: the right vehicle type, the photos in order, a price, a short description written from the unit’s own specs, and a contact number that goes to someone who will answer.
Who uses it
Built alongside a powersports store.
Our first dealership on an inventory feed is a powersports and marine store, so much of AutoLens was shaped by boats, sleds and side-by-sides rather than sedans.
Straight answers
What it doesn’t do.
Worth knowing before you decide, not after.
- List outboard motors as vehicles
Marketplace’s vehicle form has no category for an outboard on its own, so they aren’t listed as vehicles.
- Post to other marketplaces
Facebook Marketplace only. AutoTrader, Kijiji and other sites are not supported.
- Remove sold units from Marketplace
Sold units stop being prepared again, but taking a live listing down is done by hand.
- Replace your DMS
AutoLens reads your inventory; it doesn’t do deals, service or parts.
FAQ
Questions dealers ask.
- Is AutoLens only for car dealers?
- No. Choose “powersports” as your dealership type at sign-up, or later in Settings, and the product uses powersports wording throughout.
- Can I list boats and personal watercraft on Facebook Marketplace with AutoLens?
- Yes. Boats are listed in Marketplace’s boat category, and personal watercraft are filed there too.
- Does it read my DMS inventory?
- If your DMS publishes an inventory export, as a link, a spreadsheet or a file on an FTP or SFTP server, you can connect it yourself in Settings and it syncs hourly. Otherwise the Chrome extension captures units from your website. See inventory feeds.
- What about hours instead of kilometres?
- When your inventory feed reports engine hours, AutoLens keeps them separate from kilometres, so a boat’s hours are never listed as mileage.
- How much does it cost?
- The same plans as every dealership, in CAD, month to month. See AutoLens pricing.
Get your units on Marketplace before the season turns.
Book a demo and we’ll run it on a unit from your own website.
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