You can see the price.
Owini, DriveCentric, and VinSolutions all hide pricing behind a sales call. AutoLens publishes every tier — $24 / $129.99 / $239 / $499 — right on the pricing page. No quote, no NDA.
Comparison · updated 2026-05-17
AutoLens vs the incumbents.
Owini, DriveCentric, and VinSolutions are three of the biggest names in dealer CRM. They're also three reasons independent and powersports dealers keep getting sold tools that don't quite fit. Here's the side-by-side, line by line.
The short version
Three reasons dealers pick AutoLens.
It works on your site, not your DMS.
The big platforms assume you'll wire them into your DMS — that's weeks of setup. AutoLens reads the product pages on your dealer website directly. Install the Chrome extension and start posting the same day.
Built in Alberta for Canadian dealers.
Three competitors. Zero mentions of CASL or Canadian privacy law. AutoLens is Alberta-built — consent gating, area-code quiet hours, and an audit log of every send come out of the box, because we built this for the country we work in.
Side-by-side
Line by line.
Competitor claims quoted from their public pages, fetched 2026-05-17. AutoLens claims map to in-repo Implementation status — including the parts still in the build queue.
| Feature | Owiniowini.ai | DriveCentricdrivecentric.com | VinSolutionsvinsolutions.com | AutoLensautolenstudios.com | Edge |
|---|---|---|---|---|---|
| Pricing transparency | Quote-only · 14-day trial | Quote-only · request a demo | Quote-only · "Get Started" | Published — $24 / $129.99 / $239 / $499 per month | AutoLens |
| Setup model | Chrome extension scrapes 11 listing/DMS sites | "plays nice with your DMS, inventory feeds" | "Seamless DMS integration" (Cox Automotive ecosystem) | Chrome extension reads your dealer site's product pages directly — no DMS plumb-in | AutoLens |
| Vehicle categories | Cars (no powersports / RV / motorcycle mention) | Franchise + independent (cars implied) | Cox Automotive ecosystem (cars) | Cars + powersports (motorcycles, ATVs, side-by-sides, snowmobiles) | AutoLens |
| Canadian compliance (CASL + PIPA) | Not mentioned | Not mentioned | Not mentioned | Built-in: consent gate, quiet hours, identification footer, audit log. Bilingual fallbacks for cross-province leads. | AutoLens |
| Tenant isolation & audit log | Not mentioned | Not mentioned | Cox first-party data | Multi-tenant Prisma extension + audit log on every mutation | AutoLens |
| Lead response speed | "Every Lead Gets a Response in 3 Seconds" | "responds to every lead within minutes" | "GenAI communications in seconds" | Under 3 seconds (Claude API) | Tie |
| 9-stage sales pipeline | 9-stage visual pipeline | Lead-to-sold opportunity tracking | CRM module | 9-stage kanban — drag updates the database | Tie |
| Country / compliance posture | US-based · SSO + AES-256 + PCI | US-based · FordDirect-certified | US-based · Cox Automotive subsidiary | Canadian-built · PIPEDA-aware · Alberta PIPA | Depends |
| Messaging channels | 7+ (SMS, email, phone, FB, IG, WhatsApp, Google Business Messages) | Texting, email, live video | SMS, email, print | 4 (SMS, email, FB Messenger, IG DM) | Them |
| Voice AI | Inbound + outbound AI BDC (auto-calls in 8s) | AI Agents · 24/7 follow-up | "GenAI" + Virtual Contact Assistant | In the build queue — not in v1 | Them |
| Dynamic Facebook ads | Carousel ads synced to inventory; price-drop alerts | Marketing automation campaigns | AMP — automated omni-channel marketing | Workstream 5 — in the build queue | Them |
| Mobile app | Mobile CRM | Mobile App | Not mentioned | Expo/React Native scaffolded — features in the build queue | Depends |
Sources: owini.ai, drivecentric.com, vinsolutions.com. All fetched 2026-05-17.
On the build queue
What we're shipping next — and what we're shipping later.
AutoLens is currently shipping to its first cohort. The four channels, AI inbox, pipeline, dashboards, and compliance gate are live. Voice AI, dynamic Facebook ads, WhatsApp and Google Business Messages, and a feature-complete mobile app are on the workstream board — not in v1. We'd rather ship a focused tool that works than a sprawling one that doesn't.
- WS 5Dynamic Facebook carousel ads synced to inventory
- WS 7Mobile app — inbox, pipeline drag, tasks, push notifications
- WS 8Direct API integrations with AutoTrader, Cars.com, CarGurus
- laterVoice AI · WhatsApp · Google Business Messages · web chat widget
Try the focused one.
Get the price up front. Run on your own dealer site. CASL and consent handled for you.