You can see the price.
Owini, DriveCentric, and VinSolutions all put pricing behind a sales call. AutoLens publishes its self-serve plans on the pricing page: $79 and $239 CAD a month. No quote, no NDA.
AutoLens vs the incumbents.
Owini, DriveCentric, and VinSolutions are three of the biggest names in dealer CRM. They're also three reasons independent and powersports dealers keep getting sold sprawling tools that don't quite fit. AutoLens does one thing: an AI responder that texts every Facebook Marketplace lead back in seconds. Here's the side-by-side, line by line.
The short version
Three reasons dealers pick AutoLens.
It works on your site, not your DMS.
The big platforms assume you'll wire them into your DMS, and that's weeks of setup. AutoLens reads the vehicle pages on your own website, or pulls the inventory export you already have. Install the Chrome extension and start posting the same day.
Built for Canadian dealers.
Three competitors. Zero mentions of CASL or Canadian privacy law. AutoLens is built for Canadian dealers — consent gating, area-code quiet hours, and an audit log of every send come out of the box, because we built this for the country we work in.
Side-by-side
Line by line.
Competitor claims quoted from their public pages, fetched 2026-05-17. AutoLens claims map to in-repo Implementation status — including the parts still in the build queue.
| Feature | Owiniowini.ai | DriveCentricdrivecentric.com | VinSolutionsvinsolutions.com | AutoLensautolenstudios.com | Edge |
|---|---|---|---|---|---|
| Pricing transparency | Quote-only · 14-day trial | Quote-only · request a demo | Quote-only · "Get Started" | Published: Extension $79 and Starter $239 CAD per month, Enterprise quoted for dealer groups | AutoLens |
| Setup model | Chrome extension scrapes 11 listing/DMS sites | "plays nice with your DMS, inventory feeds" | "Seamless DMS integration" (Cox Automotive ecosystem) | Reads your own website with the Chrome extension, or syncs your inventory feed every hour. No DMS project | AutoLens |
| Vehicle categories | Cars (no powersports / RV / motorcycle mention) | Franchise + independent (cars implied) | Cox Automotive ecosystem (cars) | Cars + powersports (motorcycles, ATVs, side-by-sides, snowmobiles) | AutoLens |
| Canadian compliance (CASL + PIPA) | Not mentioned | Not mentioned | Not mentioned | Built in: consent gate, recipient-local quiet hours, identification footer, audit log. French and English opt-out replies. | AutoLens |
| Data separation & audit log | Not mentioned | Not mentioned | Cox first-party data | Each dealership’s data kept separate; every change to a record is logged | AutoLens |
| Lead response speed | "Every Lead Gets a Response in 3 Seconds" | "responds to every lead within minutes" | "GenAI communications in seconds" | Seconds, day or night | Tie |
| 9-stage sales pipeline | 9-stage visual pipeline | Lead-to-sold opportunity tracking | CRM module | Nine-stage board, from first text to delivery | Tie |
| Country / compliance posture | US-based · SSO + AES-256 + PCI | US-based · FordDirect-certified | US-based · Cox Automotive subsidiary | Canadian-built · PIPEDA-aware · Alberta PIPA | Depends |
| Messaging channel | 7+ channels | Texting, email, live video | SMS, email, print | SMS only, done right: every Marketplace lead texted back in seconds | Depends |
| Voice AI | Inbound + outbound AI BDC (auto-calls in 8s) | AI Agents · 24/7 follow-up | "GenAI" + Virtual Contact Assistant | Not offered yet | Them |
| Dynamic Facebook ads | Carousel ads synced to inventory; price-drop alerts | Marketing automation campaigns | AMP — automated omni-channel marketing | Not offered yet | Them |
| Mobile app | Mobile CRM | Mobile App | Not mentioned | In development, not released yet | Depends |
Sources: owini.ai, drivecentric.com, vinsolutions.com. All fetched 2026-05-17.
On the build queue
What we're shipping next — and what we're shipping later.
AutoLens is currently shipping to its first cohort. The AI Responder (SMS), pipeline, dashboards, and compliance gate are live. Voice AI, dynamic Facebook ads, and a feature-complete mobile app are on our roadmap, not in today’s product. We'd rather ship a focused tool that works than a sprawling one that doesn't.
- WS 5Dynamic Facebook carousel ads synced to inventory
- WS 7Mobile app — AI Responder, pipeline drag, tasks, push notifications
- WS 8Direct API integrations with AutoTrader, Cars.com, CarGurus
- laterVoice AI — outbound + inbound BDC calling
Try the focused one.
Get the price up front. Run on your own dealer site. Consent checks on every text.